E103 Becoming an Influencer Power Player for Good with Tracy Hazzard
Tracy helps brand Amazon Sellers & Inventors by launching original products for eCommerce Sellers that out-design, out-source & out-profit their retail competition, using the right things in the right order with the right resources.
The Biz4GoodShow
#Begooddogood #Biz4goodshow #Goodagainstthenoise
About the Show
Ladies and gentlemen… Welcome to the Biz4GoodShow, introducing your hosts Bobby Glen James & the… Ryan Pilkington. We are two fun adventurous entrepreneurs sharing the experiences of the “real” secret to business success. Where we highlight misfits outcasts and renegades for the being good and doing good movement. We spotlight people that are changing the world by having integrity and honesty and creating an environment of connection, thus showing the true seeker to success and creating a life of greater impact. There is so much bad noise in the world. Let’s fight against the noise by spreading the GOOD AGAINST THE NOISE! So come on board and create your own Biz4Good Life. #GoodAgainstTheNoise #BeGoodDoGood #Biz4GoodShow
Follow us on: Instagram, Facebook, Twitter, LinkedIn, Youtube, iTunes, Stitcher, Spotify, Google Play Music, Digital Podcast, and all other podcast outlets.
Who Is Tracy Hazzard?
“Have you ever wondered what it takes to be a top-selling, on-the-shelf, private label, Amazon, eCommerce, and Inventor of consumer product brands?
What if you could pick the brains from the TOP 1/2 of 1% Inventor and Amazon product launch expert with a proven multi-BILLION dollar track record of sales success? Imagine being the #1 Seller in your category on Amazon & in Mass Market Retail?” –Tracy’s LinkedIn
MEET TRACY HAZZARD
Tracy Hazzard is an inc. columnist and the co-host of three top-ranked podcasts: Feed Your Brand, listed as one of CIO’s “Top 26 Entrepreneur Podcasts” to listen to in 2018; Product Launch Hazzards, for eSellers and Inventors; and WTFFF?!. The 3D Print Innovation Start Point, exclusively featured as one of the live podcasts at SXSW 2018.
Tracy continually releases content from her podcast production company, Podetize. “Explore the retail and e-commerce product launch formula to out-design, out-source, and out-profit your competition.” Products from her authority platforms are reaching over 100,000 listeners and viewers each month. Tracy influences cast brand content, and has sold $2 billion worth of consumer products and innovations around the world.
Find Tracy on: Fcaebook, LinkedIn, Meet with Tracy, 3D Start Point, Podetize, & Hazz Design Podcast
Episode Discovery
- Action is Key
- Quotes From the Show
- Turn Your Million Dollar Idea, Into a Million Dollar BUSINESS! –Builderall
- Become a “Builderall” Affiliate. (Read Here)
- NEW! Action Items From the Hosts
- Episode Notes
- How Can You Become the Influencer?
- Potential Client Outlook
- What Does Biz4Good Mean to You?
- Action Item: Better Your Business and Life
- Signing off: #BeGoodDoGood
Quotes From the Show
- “In business and life you need to always be moving forward and striving to achieve more. You may run into speed bumps along the way, but that is what makes you grow. People are afraid to push forward because of fear. Just remember, mistakes don’t hold you back fear does. Use those mistakes to accomplish more and turn that fear into positive energy.” -Bobby Glen James
- “The true secret to success is one word with two letters, “DO.” -Bobby Glen James
- “Put a steak in the ground, get out there, and present who you truly believe you are, and where the value lies.” – Tracy Hazzard
- “The more you converse with your customers is the moment you begin to realize the purpose behind your brand. Once you discover that, LIVE BY IT.” -Tracy Hazzard
- “The only true way to get above the noise is to be yourself. It is the only thing you have that is a real differentiator. Be who you are.” -Bobby Glen James
Turn Your Million Dollar Idea,
Into a Million Dollar BUSINESS!
Builderall helps entrepreneurs and businesses quickly bring their ideas to life with the most complete digital online business builder and marketing platform on the web.
“Builderall, the best digital marketing tool that we could find. We are always talking about sales funnels, websites, emailers, phone apps, and all that jazz. There are a variety of tools out there, but we only use one. BUILDERALL!” -Bobby glen James & Ryan Pilkington
NEW! Action Items with Bobby and Ryan
- Branding for Good with Ryan Pilkington
- Two sides to every brand; Business and Personal
- Perception vs. Reality
- Consistency
- Understand YOUR brand personality
Tracy Hazzard: I am a big prominent of Hypothesis Brands. It’s the beginning. You discover your brand, try new things, and discover how others perceive you & the brand. At the end of the day, branding is what others perceive. That is your brand!
“Your personal life is your brand and if it doesn’t connect with your business people are going to know that.”
Google Challenge
Search: (Becoming an Influencer Power Player for Good) Click the 3rd page and discover the chosen site (Human Resources).
“Impact and influence as a competency is the ability to persuade or convince others to support an idea, agenda or direction. Sometimes we refer to it as strategic influence. It involves taking a variety of actions to influence others including establishing credibility or using data to directly persuade or address a person’s issues or concerns.”
Tracy Hazzard: I think that sounds manipulative. It sounds like the digital marketer definition of influencer. Like the ones who are using Google trends to figure out how to increase product ranks by going above everyone else. To me, that is not a true influencer. Those influencers make money in really unscrupulous ways, and at the end of the day their products are not really any good. They are just hocking stuff. For those, it’s about money, not making an impact.
Impact to me means; one wants to accomplish something bigger and better for the world. It needs to be authentic at the end of the day. #Trueinfluencer
Episode Notes: Becoming an Influencer Power Player for Good
Tracy met her husband at Rhode Island School of Design, both studying art and becoming best friends before dating. Since then, they got married, had three children and have been working together for almost 25 years. Tracy’s husband is her partner in crime. Many people are fascinated and cannot believe how long they have been working together and not only that, but Tracy and her husband have added their 23 year-old daughter to their business. REAL FAMILY BUSINESS! Tracy also has a 9 year-old and a 4 year-old, but they have yet to add them to the family business.
“The creative process is continuously flowing within Tracy and her husband and that is what created a partnership.”
Tracy runs two businesses; a product based business and a content based business. The reality is to sell great products, but in order to do that you have to have good content.
How Can You Become the Influencer?
- Passion
- Advertise
- Influencer Campaign
Potential Client Outlook
- Start on the “platform”
- Test (Hypothesis)
- Access Women
- Women control 86% of the purchases that are created at retail. They either buy or influence the decision. This is across every product category.
- Conversion
What Does Biz4Good Mean to you?
I have a passion for stirring those in the right direction and influencing them to figure out their actions, and the path they will take to accomplish a faster market for their product. 1. Get the message out there. 2. Spread their voice. I can build a marketing brand for them or I can show them and remember, you don’t have to be first out there, but you have to be fast.
I can grow other peoples businesses. I can provide the tools, path, and fastest way to achieve a market.
Action Item: Better Your Business and Life
“Stop creating new content and brandcast stuff you haven’t gotten enough value from yet.” -Tracy Hazzard
Signing off: Everybody! #BeGoodDoGood, #BeGoodDoGood, #BeGoodDoGood….. For more info, listen below.
Find us on: Facebook, Instagram, Twitter, Biz4GoodShow, LinkedIn and please email us at info@biz4goodshow.com with suggestions, concerns, and reviews.
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