E100 Kickass Marketing for Good with Blair Nicole

Episode 100!!! Featuring Blair Nicole, our very first guest on the Biz4GoodShow and now our 100th guest. Blair is the CEO & Founder of Media Moguls PR, Host of the #KickassPR Podcast, Keynote Speaker and freelance business reporter. Her personal motto is “kick ass, don’t kiss it.”

The Biz4GoodShow

#Begooddogood #Biz4goodshow #Goodagainstthenoise

About the Show

Episode 100 is here!!!

Ladies and gentlemen… Welcome to the Biz4GoodShow, introducing your hosts Bobby Glen James & the… Ryan Pilkington. We are two fun adventurous entrepreneurs sharing the experiences of the “real” secret to business success. Where we highlight misfits outcasts and renegades for the being good and doing good movement. We spotlight people that are changing the world by having integrity and honesty and creating an environment of connection, thus showing the true seeker to success and creating a life of greater impact. There is so much bad noise in the world. Let’s fight against the noise by spreading the GOOD AGAINST THE NOISE! So come on board and create your own Biz4Good Life. #GoodAgainstTheNoise #BeGoodDoGood #Biz4GoodShow

Follow us on: Instagram, Facebook, Twitter, LinkedIn, Youtube, iTunes, Stitcher, Spotify, Google Play Music, Digital Podcast, and all other podcast outlets.

Who Is Blair Nicole?

Blair is the CEO & Founder of Media Moguls PR, Host of the #KickassPR Podcast, Keynote Speaker and freelance business reporter. Marketing and traveling are her passions. She travels around the world full time with her 4 year old son, working remotely, and speaking to business audiences of all shapes and sizes. She is a former gypsy, and a member of the Forbes Agency Council. You can learn more about her at MediaMogulsPR.com, on her column at Forbes Magazine, or by checking out her 4.8 star PR training series on Udemy.com

She works as a consultant for some of the most well known Digital Marketing Agencies & PR Companies in the world. If big companies need BIG results, they go to Blair.

She has been featured in Huffington Post, CIO Magazine, ABC News and dozens of other media outlets. Her personal motto is “kick ass, don’t kiss it.”

Learn more about Blair on Twitter, LinkedIn, and Facebook,

Email: blair@blair-nicole.com

See Blair on her official page and featured pages:

Episode Discovery

Episode 100!!! With Blair Nicole… Again
Word of the Day, Ohya?
Google Challenge
You have to know your target audience.

Quotes From the Show

“You have got to know your peeps. You can not connect with everybody. You have to find the people who will connect with you.” -Bobby Glen James
“I have owned several small businesses, I have been a part of 26 different startups, and I have thrown so much crap at the wall. Hire somebody people!” -Bobby Glen James

Google Challenge

Search: (How to create kickass marketing for good?) Click the 3rd page and discover the chosen site (Audience Bloom).

Every Resource You Need to Build a Kick-Ass Brand Online

The Big Picture

First, I want to cover the “big picture” of SEO, because the “technical,” intimidating stuff is only a fraction of what’s actually involved in your search rankings. The goal of SEO is to increase your search visibility, which in turn will increase your site traffic.

Blair: Yes. I agree. If that was not true, then I wold not have most of the clients I have now.

On-site optimization. On-site optimization is the process of making your site more visible, more authoritative, and easier for Google’s web crawlers to parse and understand
Ongoing content marketing. Content marketing is the best way to build your authority and relevance on-site over time.
Off-site optimization (link building). Off-site optimization is a collection of tactics designed to promote your on-site content and improve your authority by building links to your site.

Blair: Yes. I AGREE 100%. Off-site optimization is where I come into play. PR has a big role in off-site link building opportunities. I am obviously biased, but this is definitely important for building an audience.

When it comes to SEO:

Find your why or your common message.

Everyone says this, but find the reason behind what you are doing, figure out what your objectives are, and own it.

2. Find your audience.

A lot of people dive into marketing campaigns, whether it’s for a business, cause or whatever. They jump in with some end goals in mind, but they lack the ability to market to their target audience or incorrectly identify who that audience might be. Once you find your royal raving fans or your tribe you need to create a marketing strategy.

3. Hire a professional marketer

This is the key. The problem with having a great product is that, if nobody knows about it then it doesn’t matter, it might as well not exist.

Episode Notes: Kickass Marketing for Good with Blair Nicole

Episode 100 is finally here! And we have the privilege of celebrating it with our very first guest on the Biz4GoodShow, Blair Nicole. Here is the link to season one, episode one, with Blair Nicole. http://biz4goodshow.com/season1-episode001-marketing-pr-with-guest-blair-nicole/

What does Biz4Good Mean to you?

Action Item: Better Your Business and Life

Season 1, Episode 1: Marketing PR with Guest Blair Nicole